Abstract: this article provides a critical analysis of the literature devoted to the study of the value-semantic sphere of personality and virtual personality in the Internet space; described the value-semantic sphere as a complex dynamic construct of the personality, which determines its inner world and sets the vector of its activity; analyzed the virtual personality of the Internet user as a psychological phenomenon; describes virtuality, involvement and orientation as properties of a virtual personality; analyzed the results of an empirical study of the influence of the terminal values component of the value-semantic sphere of a personality on the properties of its virtual image.
Keywords: value-semantic sphere of personality, terminal values, virtual personality, virtuality, involvement, orientation